There is an old saying that ‘if something works do it again and again’. That rule certainly applies in commercial and retail property marketing. What you need to do is decide what does works and what doesn’t. I call it ‘hot and cold marketing’.
When buying a commercial property there are some different rules that apply than when you are buying a home. Renting it out may be easier, but finding tenants who stay there isn’t always a promise because its not only based on if they are good tenants, its based on if they can have a successful business. With a commercial building you are going to either hold on to the property for a very long time, or sell it as soon as the market rebounds. This is because many buildings are available at a cheap price right now, and finding a seller is tougher when prices go up.
Solicitors in your local area will be a good central source of potential clients that require property assistance. Expect them to want to check out your expertise.
The first 4 weeks of a property coming on the market are the most important to optimise the enquiry that could come in. A good percentage of your advertising funds should be directed into this window of time.
Tell the reader about numbers of properties sold or leased in the local area over the last month. Quote some rents and prices to give an indication of what the market is doing. Include with this a summary of time on market for different locations and property types.
Do you know people who will say good things about you? Ask them to write up a ‘character letter’ for you. It could even be something unrelated to real estate, such as from a minister or scoutmaster where you have volunteered in the past. Do anything you can think of to help sell yourself to the underwriter. This is not the time to be shy.
This is a report that should be provided by your broker or Title Company that you have built a relationship with. It can cost as much as 0 in some cases. Your broker can get this free of charge.