Commercial Property Agents – Top 10 Tips For Your Sales Pitch And Listing Presentations
Even the best Real Estate Offices have a pecking order and exist on a currency of THIS FOR THAT. If you want decent leads, you are going to have to put in some phone, desk and office time. You’ll be expected to cover for other Agents who are too busy for their own Open Houses. The worst part will be driving around your share of people who just like looking at pretty houses, cannot seem to make up their minds about anything and probably have no intention of buying from you anyway. In short, any Broker worth their salt will try and squeeze as much money, time and effort out of new Agents as they can. The more experienced and successful people know better or go on to be Brokers. You have to learn quickly and focus on the money, not being the most popular person in the office.
Promotional tools should include Signage, Flyers, Internet, Newspapers, Social Media, and Database. Mix and match depending on the property and the local area.
There is an old saying that ‘if something works do it again and again’. That rule certainly applies in commercial and retail property marketing. What you need to do is decide what does works and what doesn’t. I call it ‘hot and cold marketing’.
Out of our own interest as an owner advisory firm, please keep calling brokers. We encourage it and we like the calls. It makes our owners happy because it proves that we’re giving them great exposure and will eventually sell their property for the best price.
If potential investors agree with your commercial property acquisition strategy they will invest. If they do not receive the return on investment you promise you will lose investors. It is that simple. After you begin developing a list, you must develop a relationship with the people on the list. Send them useful information, not send sales messages. Make sure your site provides useful industry information and a link to your site.
Even worse, they will often take as large an upfront bonus as possible and leave you with a much lower split of laundry income for the life of the contract. The larger the upfront bonus, the less you will recieve in profit sharing.
General experience is fine, but regional or local experience gives a home inspector an extra edge. For instance, if an inspector has been working in your area for a long time, they probably know about unique conditions to watch for (radon levels, basement moisture, life expectancy of roofing, etc.).